Welcome to the official documentation of GetTheAudience!
Start with the tutorial above, to learn the entrepreneur's process for audience development:
- Discover: Find your audience where they hang out.
- Listen: Listen to learn what they care about, who are the influencers, and when is the best time to reach them online.
- Understand & model: Create a model of your ideal audience members, as a persona with the jobs they want to get done
- (In)validate problem: Invite real people for an interview or a survey, to learn whether your assumptions about their needs are valid.
- Build solution: Build a product or service that solves their problem, or speaks to their needs and desires.
- Demo and (in)validate solution: Show your audience what you've built.
- Learn: Get feedback about what you've built. Analyze it and learn from it.
- Adapt the plan: Transform the feedback you got into actionable steps for the next iteration.