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Engaging with an audience

Now that you know what they talk about, who are the most active people, and at what time of day they tweet, it's time to jump in and engage with them.

tip

You will want to talk to those people, understand their problems and needs, and then create a product for them to solve their problems. Value for them, money for you!

There are two ways to do this:

  • Do it immediately to get some initial ideas
  • Create a persona first, give it some jobs to be done, and ask your audience later whether you made those assumptions correctly.

Engaging immediately#

This is the easiest step, and it is only one:

  1. Click on a tweet,
  2. or Click on the image of a person on Twitter, to engage in the conversation.

GetTheAudience will open Twitter for you, right on that tweet or person, so that you can join the conversation right away!

Screenshot: Engaging with an audience

Learning more by creating a persona#

A “Persona” is a fictional representation of an actual user of your product. Use them to…

  • Drive design decisions by taking common user needs to design a new feature
  • Get a clear understanding of users, in terms of goals and challenges
  • Analyze the jobs that this persona wants to get done with your product

Personas can be immensely helpful, so read on, see the next page!